[Craft Series] What You Need to Know: Writing Awesome Female Characters

Maddie Breeland (Director of Development @ Anvil Pictures), Daniela Gonzalez (Literary Manager @ Circle of Confusion), & Colleen McAllister (Writer @ Netflix)

Is there anything more exciting than developing your characters for a new project? You get to put together their backstory, discover their wounds, and define their personality. But, sometimes writers get nervous when it comes to developing their female characters. Did they do enough development? Do the women in the story come across as fully fleshed out human beings? And how can they make sure their characters don't fall flat? 

To answer all this and more, Roadmap is thrilled to host three wonderful ladies in this special webinar event in honor of International Women's Day!

This 90 Minute Panel Will Cover:

  • Developing female characters 
  • Characterization 
  • Voice, perspective, and authenticity 
  • Live Q&A 
About Your Host

Maddie Breeland is originally from Northern Virginia and went to Emerson College in Boston to study Producing for Film & TV before venturing out to LA to begin her career. She started as a Development Assistant at Fox 2000 before working for as Sean Bailey (President, Walt Disney Live Action Features) and eventually being promoted to Development Coordinator at Disney. She recently joined Dean DeBlois' company, Anvil Pictures as Director of Development. There she will be produce and develop live action and hybrid content as part of their deal with Universal. They are working on projects such as Treasure Island and Micronauts. She's a fan of all genres but personally loves action, adventure, sci-fi/fantasy, thrillers, and true crime documentaries. She is also a huge advocate for Diversity and Inclusion and would love to make content that promotes underrepresented groups.

Daniela Gonzalez is a literary manager at Circle of Confusion, a feature film & television production and management company with offices in New York and Los Angeles. Daniela identifies as a TCI – a third culture individual: Venezuelan-born, with a childhood in South East Asia, Daniela’s found her roots in the United States. Her international background informs her taste as she builds her roster of clients who have unique voices and backgrounds. Daniela holds a BA in Film Production with a minor in Film Producing from New York University.

Colleen McAllister is a writer and film & TV executive in Los Angeles. Passionate about telling animated stories, she has worked as Director of Current Series at Hasbro Studios driving creative on the broadcast, digital, and publishing platforms for their major TV franchises. Her credits include My Little Pony: Equestria Girls, Micronauts, Littlest Pet Shop and Hanazuki. She has worked as a Creative Executive and Producer for Illumination Entertainment on the Minions franchise, Secret Life of Pets, Sing and The Grinch. Her original pilot, PUSSIES, an adult animated comedy about cats, was selected for the HBO sponsored 2016 WIF|Blacklist TV lab. She is a contributing author to the lifestyle magazine, Bella Grace and is currently head writer on an unannounced Netflix animated series slated to air in 2021. Colleen has her B.S. in Television Radio & Video Production from Ithaca College and her M.F.A in Motion Picture Producing from the University of Southern California’s Peter Stark Producing Program. She hails from blustery Upstate New York and lived abroad in Ireland and thus has an above-average ability to survive cold temperatures and make Irish Coffee.

What To Expect

Immediately after registering, you will receive an Order Confirmation that serves as the receipt for your registration. In the Order Summary section of this email, there will be a link reading "CLICK HERE FOR INSTRUCTIONS" that will take you to the page containing the Webinar recording. Under that link will be the Password you'll need to unlock the page and enjoy!


If you have any questions or any trouble accessing the recording, email our Director of Education Alexandra Davies at alex@roadmapwriters.com!

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