[Perspectives Series] Diversifying Your Perspective: A Special Virtual Panel Event

Panelists: Davina Hefflin (Agent @ The Gersh Agency), Maddie Breeland (Development Coordinator @ Walt Disney Studios), & Stacey Smart Stanley (Producer @ And So It Begins Entertainment)

If you've been keeping an ear on the trades, then you've heard about the efforts to diversify Hollywood for a while now. As a result, we've seen a wave of diverse creators take center stage and films like CRAZY RICH ASIANS, BLACK PANTHER, PARASITE, and THE FAREWELL that have proven there is a desire for more diverse stories, perspectives, and characters on both the big and small screens. The continued push to show diversity both in front of and behind the camera is an ongoing endeavor. But is it enough?

In honor of Black History Month, Roadmap has put together a special webinar event with three brilliant panelists to discuss the state of the industry, diverse voices, and representation! 

This 90-Minute Panel Will Cover: 

  • Diversity in front and behind of the camera
  • Writing diverse characters 
  • Authenticity  
  • Live Q&A

About Your Panelists:

Originally from Pittsburgh, PA, Davina Hefflin moved to California to pursue an MFA in Screenwriting at Chapman University. It was there that she got introduced to the agency world and discovered a passion in helping young, diverse creatives achieve their dreams in the film industry. After two years of working with Sean Barclay in the TV Lit department, she was promoted, realizing a hidden talent of developing projects with clients from the agent perspective. From script to screen, Davina works with her clients to bring their ideas to fruition and map out a strategy for their long-term careers.

Maddie Breeland went to film school at Emerson College in Boston. She started her career in LA working in development at Fox2000 before moving over to Disney. Maddie has been at Disney for almost 5 years and loves working with the amazing Disney brand and bringing new life to such a legacy. 

Stacey Stanley is an industry veteran experience in Development, Production Finance, and Production Oversight. She began her entertainment career working under veteran distribution executive & Oscar winner John W. Hyde at his Producer Sales Organization in 1999 and then followed Hyde to Anchor Bay, where eventually she would be given the opportunity to head the fledgling production company’s new live-action division, NEW ARC Entertainment. Under Stacey’s direction, the company financed and produced more than 15 indie features in its first 18 months. As the new Executive in Charge of Production for the division (renamed IDT Entertainment), she led the division into its first forays in television, producing the EMMY nominated series MASTERS OF HORROR (Showtime), MASTERS OF SCIENCE FICTION (ABC) and PAINKILLER JANE (SyFy). In 2007 Starz Entertainment purchased IDT Entertainment and asked Stacey to stay on to run the production unit of what would become STARZ Media, the studio arm for the new company.

In 2008, Stacey shifted her focus to creative development overseeing new series including the EMMY nominated STARZ Inside and Martin Lawrence’s First Amendment, as well as overall development, deals with Ludacris, Martin Lawrence and a number of showrunners and talents. In 2010, she left Starz to become the VP of Development for Indomina Media Group where she advised the International Financier on all creative development, packaging and production decisions for the company including the overseeing development on the Sam Jackson feature adaptation AFRO SAMURAI. 

In 2012 Stacey became VP of International Business Development for Lantica Media the new financing and production division launched by Indomina Group’s Pinewood Dominican Republic where she worked closely advising the executive committee on production financing and domestic deals. Stacey produced two features, “Ladrones” and “Complices” for Lantica between 2014 and 2016 and was associate producer on the Emmy Award-winning web series “Acting Dead”. Currently, Stacey lives in Burbank California where in 2020 she will launch The Smart Stanley Group, a film finance consulting firm.

      What To Expect

      Immediately after registering, you will receive an Order Confirmation that serves as the receipt for your registration. In the Order Summary section of this email, there will be a link reading "CLICK HERE FOR INSTRUCTIONS" that will take you to the page containing the Webinar recording. Under that link will be the Password you'll need to unlock the page and enjoy!


      If you have any questions or any trouble accessing the recording, email our Director of Education Alexandra Davies at alex@roadmapwriters.com!

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