Karen Frost

TV Creative Executive @ JuVee Productions
Saturday 2/29 @ 10:00am - 1:00pm PT
Great for culturally-specific, hopeful, and high-concept projects.
Sold Out - Waitlist Available

Roadmap Exclusive Interview!

What elements are you most looking for when listening to a pitch? 

First, if I can sell it. What networks can this live on? It needs to feel like such a big concept that several networks would want it so much there’d be a bidding war on it. Second, if it’s right for us as a brand. There needs to be a marginalized voice at the center, with the cultural specificity of the character baked into the concept, but the central character/conflict doesn’t tread on cultural tropes we’ve seen before. Lastly, it has to feel fresh and unique.

What's the most common mistake you see when writers pitch? 

Writers who don’t have an authentic connection to the concept they’re pitching. It can’t just be a good idea, the writer has to have the experience to demonstrate that they are the right person to tell the story.

What makes you keep turning the page? 

If the writer has a clear voice/POV and the concept is clear.

What is one of the biggest pitfalls a writer can fall victim to when writing a script?  

Missing a clear and unique concept presented at the beginning. 

If you could have been part of any movie or TV show that's been out in the past 2 years, what would it be?


What is your biggest pet peeve to avoid during a pitch? 

When the pitcher is not clear about the story they are trying to tell. There needs to be something at the core of the concept that the writer is connected with, so when suggestions are being presented, they don’t lose sight of what drew them to the story to begin with.

Pitch Tips


About Your Host

Karen Frost started her entertainment career at a broadcast journalism agency in Chicago. The agency in folded after the economic crash of 2008, leading Karen to pursue her dream of working scripted television to use narrative storytelling to inspire positive change.

After a two-year stint as an admissions counselor at Columbia College Chicago, she moved to Los Angeles, landing in the unscripted TV department at Don Buchwald & Associates. She went on to work in unscripted development at Studio Lambert, an office PA on THE FOSTERS on Freeform, an associate producer on Freeform’s JOB OR NO JOB and THE PEOPLE’S COUCH on Bravo, and the business affairs department at CAA.

Karen is now a TV Creative Executive at Viola Davis' JuVee Productions (TROOP ZERO). She also serves as the senior minister and co-founder of Spirit Uncensored, an organization centered on the concept of love as a religion. Karen and her wife of eight years, Ronnie, also host The Drunken Church Ladies comedy podcast.


  • Immediately after registering, you will receive an Order Confirmation email that serves as the receipt for your registration. In the Order Summary section of this email you will find a link reading "CLICK HERE FOR INSTRUCTIONS" that will take you to instructions on how to submit your contact info or written pitch via the Material Submission Form.
  • Your material/contact submission is due as soon as you are ready, but no later than 2 hours prior to the start of the session.
  • You will receive this exec's written feedback on your pitch via email within 5 business days following the session unless otherwise notified.

Cancellation Policy

You may cancel for a full refund up to 72 hrs. prior to the start of the session. Cancellations requested after this deadline will be ineligible for refunds.


If you have any questions at all about this program, email coordinator@roadmapwriters.com!

Specializes in:

  • Drama
  • Comedy
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  • Fantasy
  • Thriller
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  • Diverse Writers
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  • Writers Outside LA


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