[Marketing Series] We’ve Been There: Practical Advice on Roadmap’s Career Writer Program

Top Tier Writers: Angie Engelbert, Shawn Parikh, Craig Bealer, Jessica Kantor, James Moorer, & Susan Sassi

If you only know one thing about Roadmap Writers, it’s probably that we’ve put a huge amount of time and effort into creating a tiered program to give our writers all the tools they need to have a successful career. We call it the Career Writer Program, and when you’re thinking about taking the dive into Step 1, it can all seem a bit overwhelming.

After all, are multiple monthly programs really going to build your marketing skills and materials? And is taking each step in sequence worth it? What can you expect out of the program?

To answer all this and more, Roadmap is bringing together a wonderfully talented and diverse group of our Career Writers to share their experiences in the program!

This 90 Minute Panel Will Cover:

  • Each step of the Career Writer Program 
  • How to get the most out of Roadmap
  • Lessons on pitching and marketing
  • Q&A
About Your Host

Craig Bealer loves to concoct well-structured and unique character-driven dramas and thrillers that explore contemporary social and political issues. His scripts have been well-received in contests, featured on The Black List website, and praised by evaluators. Craig’s passion for writing and storytelling blossomed at the University of Kentucky where he majored in journalism with a focus in political science and creative writing. After taking a winding road to Los Angeles, which included a stint as a snowboard bum in Breckenridge, Colorado and law school in San Diego, he now calls Santa Monica home. Once in Los Angeles, while working as an attorney, Craig immersed himself in the craft. Among self-study, various writing groups, and course work, Craig earned a Certificate in Screenwriting from UCLA’s School of Theater, Film, and Television. In 2016, Craig stepped away from a full-time law practice to focus on his writing. Craig has had four one-act plays produced on Theater Row in Hollywood. He also writes marketing materials for one of Los Angeles’s largest law firms, including e-books, blogs, press releases, and scripts for various promotional and infomercial videos.

Cleveland, Ohio native, James Moorer is a Los Angeles based screenwriter who writes both features and TV projects. James specializes in stories with protagonists that are underdogs, not afraid to get their hands dirty. James won the Roadmap Diversity Initiative Program in August of 2018, and has produced a number of shorts, including a re-imagining of Stephen King’s IN THE DEATHROOM. James’ recently had three projects optioned, one based on his written pitch.

Susan Sassi was born in South Jersey but now resides in LA. Currently, Susan is developing a Rom-Com with an Executive at Mar Vista and just released Season 2 of her comedy Web Series, “Cathy in Real Life”. Susan was thrilled to have been a writer for the 2017 CBS Diversity Showcase, and to have placed as a Finalist for the 2018 New Voices Script Competition and CineStory TV Writing Retreat. She is also happy to have been a Semi-finalist for NBC Writers on the Verge, ScreenCraft Film Fund, and Quarter-finalist for the ScreenCraft Pilot Launch, and Austin Film Fest Teleplay Competition. She wrote and produced the musical “Victorian Courting and Zombies” which sold out at the LA Fringe Fest and got a shout-out from NPR. It continued enjoying successful runs at UCB and iO West. Susan also wrote, produced, and starred in the web series Cathy In Real Life, which was an Official Selection at Dances with Films, IFS Film Festival, CineFest, LA Comedy Fest, IndieWise Film Fest, and WRPN TV ’s Shorts Festival. Having come from a theatrical and comedic acting background and having held several internships with feminist theatre companies, her scripts tend to be female-centered, character-driven comedies with a slight bend toward the theatrical and absurd.

Jessica Kantor grew up in New York City and currently resides in Santa Monica, CA. Jessica is highly sought after for her work in virtual and augmented reality, having developed a unique perspective of place, movement, and world-building she now brings to traditional filmmaking. Jessica studied film and computer science at New York University. Jessica is a writer-director specializing in grounded Sci-fi, and her work has premiered at Film Festivals all over the world. Most recently, Together as One made for Oculus as part of their VR for Good Program premiered at San Francisco Dance Film Festival and can be seen on the Oculus store.

After graduating from Columbia University with a BA in Biochemistry,Benjamin Hoffman began work in the film industry at The Weinstein Company and then Curious Pictures. In less than a year, he worked his way up from intern to assistant to producing branded content. For the last few years, he has been producing and/or directing branded content and commercials through his own production company, Braised Films, for brands such as Samsonite, G.E., Hearst Corp. and many others, controlling budgets small to large. In 2016, he sold his first project to Diaphana in France. The most recent TV pilot he wrote and created with one of the producers from Amazon’s TRANSPARENT, entitled ASTRAL PLACE, is currently being produced by Salma Hayek’s production company Ventanarosa (UGLY BETTY and FRIDA) as well as Michael McDonald (AMERICAN CRIME). His book-to-feature film adaptation, entitled THE SUMMER RENTERS, is being produced by Nick and Sara Risher (ex-President of New Line Cinema). His most recent short film, which he wrote and directed, entitled A QUIET KIND OF LOVE, stars David Dastmalichian (ANTMAN, PRISONERS) and won numerous awards.

What To Expect

Immediately after registering, you will receive an Order Confirmation that serves as the receipt for your registration. In the Order Summary section of this email, there will be a link reading "CLICK HERE FOR INSTRUCTIONS" that will take you to the page containing the Webinar recording. Under that link will be the Password you'll need to unlock the page and enjoy!


If you have any questions or any trouble accessing the recording, email our Director of Education Alexandra Davies at alex@roadmapwriters.com!

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