[Industry Series] Small Screen, Big Market: TV Sales and Distribution

Sonia Mehandjiyska
Head of International Distribution
Electric Entertainment

Come one, come all and welcome to the golden age of television where there are more players than ever before and the shows are top-notch. We have it all: prestige, award-winning dramas, quirky lovable comedies, and groundbreaking limited series. But what happens after a show has been made, you ask? How do companies and networks sell shows to different territories and distribute them domestically so we can all watch and enjoy?

Wonder no more, because Sonia Mehandjiyska is here to show us the secrets behind the curtain!

This 60-Minute Webinar Will Cover:

  • Sales vs. Distribution
  • Domestic and foreign markets
  • The significance of genre
  • Live Q&A
About Your Host

Sonia Mehandjiyska is Head of International Distribution at Electric Entertainment. A 19-year entertainment industry veteran, she has spent the past 16 years in sales with extensive experience in the selling/distribution of films and television series. Sonia has headed Electric’s international division since its launch in 2013. Under her tenure, the division has added numerous films to its slate including Blackway starring Anthony Hopkins and Julia Stiles, God’s Pocket with Philip Seymour Hoffman, and An Ordinary Man starring Ben Kingsley. The number of television projects has also grown under Sonia’s direction with the addition of “Mercy Street,” the critically-acclaimed PBS drama series which premiered in 2016 and is executive produced by Ridley Scott. She was also instrumental in selling international rights of the Electric-produced series, “The Librarians” to Universal International Television, among many others. Prior to Electric, Sonia held executive sales positions with Gibraltar Entertainment, Lightning Entertainment and Echo Bridge Entertainment. Before Electric, she served as Head of Sales at Global Screen, a Bavaria-Telepool joint venture in Munich, Germany where she oversaw sales on the long-running and popular German television series, “Alarm for Cobra 11.” She was also responsible for licensing Last Love with Michael Caine, A Thousand Times Goodnight starring Juliette Binoche, and a host of successful animation projects including The Flight Before Christmas, which aired on CBS in the US.

What To Expect

Immediately after registering, you will receive an Order Confirmation that serves as the receipt for your registration. In the Order Summary section of this email, there will be a link reading "CLICK HERE FOR INSTRUCTIONS" that will take you to the page containing the Webinar recording. Under that link will be the Password you'll need to unlock the page and enjoy!


If you have any questions or any trouble accessing the recording, email our Director of Education Alexandra Davies at alex@roadmapwriters.com!

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